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10.    ſī - BCī gCRM

2003 ܽ Ը 3 ȴ. ڽ ܽĽ 25% 7,800 , ̳, ̽ 3 ߼Һ귣 ڰ ϰ ִ.

2003 3,500 ü 46% ̽ڿ ̳ڴ 15% ̴ 3 70% ȸߴ.

 

 

 

 

 

 

ֱ ȸ ġ ִ. 翬 ھü ű԰, , , ȯ Ƴ ȯ ȭ س ִ.

 

 

 

 

ϴ ڰ

õ ο йи, нƮǪ, ִ. Aھü ֱ ް ٰ ־ ɰϰ ϰ ִ.

1~2 , ָ ̰ ߿ ̺ ٸ ູ ãƿ ߱浵 ٰ ޾ Ը ɰϰ پ ִ.

࿡ Ѵٸ ɼ ϰ ű ΰ? A ɰ ǻ ޹ħϱ پϰ ü ϱ ߴ. 켱 ϴ 3 ͱ ڼ 캸 Ͽ.

忡 湮Ͽ ̺ 񽺸 (Dine-in, ̺), ڸ 忡 ֹؼ ؼ ũƿ (Take-Out, ), ̳ 繫 ϴ ( ް)̴.

̺ ް

ã ̺ Ư¡ мϱ ؼ 800 ͸ Ͽ. ּ Է(Geocoding)Ͽ е 캸Ҵ.

߽ Ϲ ð ִ Ǿ 밢 Ʈ Ϲ 2 Ŀٶ Ʈ ִ Ȳӿ Ƿ ̰ ִ.

ƽԵ ̺ ʹ 󸶳 , 󸶳 ݾ ڸ޴ ִ Ͱ ַ е ľϴ ؿ ƴ. ׷ ù° е ִ ִ.

ް ֹ ްǼ е̴. 켱 Ư¡ ̺ а ϰ ִ ݸ, ް ټ ִ Ʈ Ǿ ִ ִ.

Ⱓ 3õ ֹ ͸ мߴ. ֹ Ư ּҵͰ ֱ GIS м ϰ ־.

߿伺

A ֹ ְŰ 80:20 Ÿ. Ư ⿩ κ̴. ֹ õ ž׼ 30 ̻ 1 , 10~30 ̸ 2 , 5~10 ̸ 3, 2 5õ~5 ̴ 4, 2 5õ ϸ 5 зϿ.

1 ü ߿ 14.6% Ұ ⿩ 61.1%, 2 19.7%μ ⿡ ϴ 22.6% Ÿ 2 34.3% ü 83.7% ϰ ִ. ޸ ϸ A Ը ߿ ⿩ ̴ 34.3% ġϰ ִ ľϿ ĺ ϴ Ͽ ̴.

 

 

 

 

 

* A ޱ ֹ ݾ е ǥ ̴. ϴܰ ܿ ̰ ִµ Ʈ ̴.

* A ֺ ٸ A ޱ Ͽ õ Ʈ ֿ ޱ ִ.

ޱ ѷ Ư¡ ðȹ ܵð Ʈ Ȯϰ еȴٴ ̴.


ް

ֹ Ϸ ڰԸ 鿡 Ŀٶ پ ִ. A 쵵 ڹ޿ żϰ ֹ ؼ ġ Ȯϰ ð ڸ ϱ ؼ ޱ ִ.

30 ȿ ִ θ ߽ 뷫 30 ɰ ϸ Ī . ޱ , ֹǼ, ֹݾ, ܰ, ȣ޴ õ ͸ Ϻ 캽ν Ϻ Ư¡ ߿伺 ľϴ ٰڷ Ȱϰ ִ.

ޱ 200 100 ִ 500 ̻ . 캻 Ư ̰ ִ.

׷ ֹ ݾװ 1δ ֹ׼ ǥغ Ÿ.

װ Ȯߵ 1δ ֹݾ Ʈ ̴. ̾ Ϲ Ǵ ٰ Ʈ ̰ Ÿ ݾ׿ ſ Ŀٶ ̸ ̰ ִ.

ī ȸ е

A ī带 ߱ ȸ 300 ȸ ݾ мߴ. () ߽ е GIS ǥ ̴. ٷ κ ¿ Ÿ е ̰ ִ.

 

 

 

 

 

ī带 ̿ϴ е Ư ߵ ϰ ִ. ϴ е ǥϴ е ϰ ߵ ִ.

ְе õ 6 Ʈ 3,800 Ը̴. 20밡 670, 30밡 2,624, 40 ̻ 506μ 30 ̻ ü 82% ϰ ־ ϴٴ ̴. ٸ ݾװ 󵵿 ŷ ְ ִ.

 

 

׸

⿹ ߿ ̹ ؼ ȸͺм (Regression Modeling) Ȱߴ. Aڰ мϴ 80 Ͽ. ϰ 9 ߿亯 Ͽ.

м Ȯε ֿ亯 Ұڸ α, Ʈ , , 󰡾 , Ÿ, , ֿ , ü, б(л) ̴. ̿ κ GIS м ̸, ٽ GIS α׷ ȿ ġ ϰ ٽ 鳢 Ͽ ǥ ̴.

̿ ⿹ Ȯ м ش. Ⱓ ΰ װ ̸ мϸ鼭 Ȯ 𵨷 Ǿ .

̱ WaWa ϴ 24ð ( 700 ) 귣 ǺϾָ Ͽ ̱ 6~7 ֿ ռ ̰ ִµ GIS ̿ ⿹ Ⱓ ߷ 85% ڶϰ ִ.

üũƮ

̹ Ұϴ A GIS м ġ, A ٸ ġ Ұ ʾҴ. ⼭ A ü 濵 ϸ ʰ ȣϱ Ϻ ġ ϱ⵵ д.

׷ ߿ ٷ , Ư¡ ִ, 󸶳 ϰ ִ, ϱ ϴ ۾ Ͽ.

̺ ȮϿ ⵥͰ Ǹſ ü м ް йи ī ʹ ֹ󵵿 ݾ ġ м ־ GIS м ٰ ־.

ȮѴ 1-2 ⿡ ⿩ϴ 80% Ѿ ʼ ؼ ϰ ڸ ִ ġ ϴ Ǿ ̴. ϰ ʿ dz ̱ ̴.

̾߱ ְ Ǿ ְ, , ֺ ü, θ, Ư ȣ 10~20 Ǵ α 帧 ݵ ؾ ׸̴.

 

Ͻ GIS 1( , : ۱Ժ,  2004) ()GIS United ǥ̻ ۱Ժ κи ֽϴ.

"Ͻ GIS 2" 2010 Ϲݱ⿡ Ӱ ǵ Դϴ.

Ӱ δ ̿ ϴ. ۹ Ϻθ ο ó Ͽ մϴ.

        biz-gis.com(www.biz-gis.com) ޾ƺ ֽϴ.