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Ÿ ڵ GIS ַ

ְ ڵ ȸ ϳ ް ִ Ÿ(Toyota) ڵ ū ̴̱. ׸ ι° ū ٷ ȣ̴ֽ. ֱٱ Ÿ ȣֿ 15 ڵ Ǹϸ 20% ϸ 1 ü ߴ.

Ÿڵ ȣ õϿ θ ΰ ȣ 250 ڵ븮(Dealer Network) ϰ ִ. Ÿ ȣֺδ 븮 ȿ мϰ Ǹ ϴ -GIS ַ 2001⿡ Ͽ.

Ÿ ¶θνý(Online Mapping System)̶ Ҹ ͳ GIS Ե ̴. GIS ַ ԵDZ ο 븮 ִ ð κ ġ ǥ ֿ Ʈ ľ ϰ ɰ ̾.

Toyota Online Mapping System ڵ 븮 ý̶ и ϰ ִ. پ , ȸ , α踦 ּȭ(Geo-coding) gCRM Ȱϰ ̿ǰ ִ.

Ư, Ǹ(, , Ʈ), ﱸ, αƯ, Ͻ Ư ϸ鼭 ڵȭ ý Ŀٶ 鼭 CRM κ ϱ⵵ ߴ.

 

ο 븮 Ȯ

2000 , ȭ ڴٴ 濵 ź Ｚڵ 忡 ʰ پ ŭ 븮 Ȯϰ ϴ.

Ｚڵ ߿ ϳ , 켱, 󸶳 븮 ؾ ϴ° Ǫ ̴. ̷ ׽Ʈ ִ ̻ ϴ ãƺ ߴ.

츮 ڵ κ ģ Ұ ؼ ̷. λ꿡 Ȱϴ ڵ ģԵ ڵ Ǹϴ 찡 ٴ ̾߱. Ÿڵ ȣֺ ó Ȯϰ еǾ Ÿ 븮 ƿ ħ ٺ Ȳ ٸٴ Ư ִ. ̷ ޴ ϳ ֵ ڵ븮 űԿ ĺ ãƺ Ϸ Ʈ Ͽ.

ֵ ڵ 븮 ?

Ұ GIS ֵ , α, αе, ڵ븮 ġ ǥϰ ִ. ֵ üα 2003 53̸ 4 ְ ֽ α 29 ̴.

ֵڵ 븮 40̸ ڵ 18, ڵ 11, GMڵ 9, ֿڵ 1 ׸ Ｚڵ 1 ִ.

ֽ м ⺸ٴ α ڵ 븮 Ȱ ϰ ִ ֽ÷ м ϰ Ѵ.

ֽ ڵ 븮 24 Ｚ(1), (10), (7), GM(5), ֿ(1) ִ. ̹ м Ư ڵ ü F-Inside Ȯϰ ִ гε 3,000 ڷḦ ̿Ͽ.

3,000 гεͿ ߿ Ҵ ڵ ȸ ϰ ִ, 2~3 ڵ Ѵٸ ȸ, ߿ϰ мϿ.

ֽô 19 Ǿ. Ѷ ڶ а , , , ƶ, ֽ ߽ ܰ ܵ, ȣ, ε, 絿 ֿ м ϱ ߴ. ϴ αе ϰ ֵ 󰡺 ֽ ϴ ֿ ð ߵǾ ְ, ȸ纰 ڵ 븮 α е ڵ ִ.

α ϱ ؼ ְαе Ͽ GIS ִ α ð ð ȴ.

г м

4 – ֽ, , ֱ, ֱ Ͽ 翡 гε Ÿ ٴϴ ڵ ޺ 캸Ҵ.

Ÿ ٴϴ ݾ ̰ µ, ֽô 1, 2, ô 1, SUV( ٸ ) 2, ֱ SUV 1, 2, ֱ SUV 1, 2 ߴ.

켼ϰ ɱ SUV ֿǰ ִ. ֽ üδ , , SUV, , ̴Ϲ ̴.

Űȹ 1 ȸ纰 Ͽ. ü ڵ 61.9%, 2 (15.5%) 4 ȣ . ֱ ֱ ȣ ̰ ִ.

 

 

 

 

 

ڵ ֱ 21.1% Ͽ ֱ 13.5% Ͽ ڵ ̷ ־ ̷Ӵ. ÿ ֽÿ Դ.

Ｚڵ ֵ ü 5.2% GM ȣ . ֽÿ ֵ ü պ 6.1% ̷ ֽÿ ϰ 븮 ⿩ ƴϸ ֽ ü ȣ Ÿ ̰ ִ Ȯ ʿ ̴.

Űȹ 亯 ü 2,115 ߿ 110 Ｚ ǰ ϰڴٰ µ 켱 ü ֽÿ ġ ߵǾ ǰ ʿϴ.

ǥ Ｚڵ ȣ 260 ڸ Ͽ ׸񺰷 з ڷ̴.

켱, 󵵰 е , 30밡 20 Ǵ 40뺸 2 ȣ ̰ ִ. ׸񿡼 ֽð 76.2% ٽ ֵ ٸ Ｚ ȣ ľǵǾ. δ 繫, ڿ, Ÿ.

ֽ е

ֽ αе, Ʈ е, 󰡾ҹе ѷϰ ֽÿ ֽ÷ ѷϰ Ǿ ִ.

ֽ ڵ г ּ ԷϿ е , ֽ αе ξ ġ Ÿ ִ Ϳ ϰ ߴ.

е ǥ ڵȸ ΰǥô ڵ 븮 ġ ǥϴ ̰ Ｚڵ 븮 ϰ ֽÿ ִ

ȸ ڵ ΰ?

2~3 ڵ Ѵٸ ȸ縦 ϰڴĴ 2,000 гε 亯 GIS е ǥϿ. г ֽÿ ұϰ ֿ Ϻ ϰ ǥǾ ƴ ū ̰ GM 򸮴 ִ.

ֽÿ Ｚ ̴ Ȱ ϰ ִ Ｚ 븮 Ұ ִ ߰ Ȯؾ ̴. α Ư¡ ִ ľϴ ʿϴٰ ǴϿ.

 

4 Ư¡

    Ｚڵ 켼: A > B > C
    ڵ     켼: C > B
    ڵ     켼: B > C
    ڵ         켼: D > C > B

A: ð û, û, û, ۱, ȣ ---ְŴ, ֽ ִ Ʈ ̴. α ū Ư¡ ̴ 3~40 αе ٸ Դµ 38.2% B 32.3% Ŀٶ ְ ־ ŷ ռϰ ڵ 䰡 3~40밡 Ӱ ̷ ִ ̴.

B: Ϲ ü 16õ ߿ Ʈ 1,300 10% ġ ϰ ִ. ε巯 Ư¡ 50~60 α 20 α ̴ ȥ 20 50~60 θ𼼴밡 ϰ ִ ̴. Ʈ ֽó ְ 簡 ϰ ִ.

C: ֽ ִ α α 55õ, 18õ , 5õ Ʈ 밡 ִ ̴. Ʈ 20밡 55% A 50% ũ.

D: αԸ Ʈ μ 1 Ʈ 밡 45% Ѵ. 20 ̸ Ʈ 52%μ Ʈ ߽, 鿡 Ǿ Ʈ ݴ ٸ Ͽ ̴.

̷ Ư¡ Ѵٸ Ｚ ڵ AϿ ʷ 븮 Ǹ δ. ׷ٸ A B, C, D ߿ ϳ ϶ ֵ 2ȣ 븮 ΰ? гε͸ ٽ ȰϿ (, ) ȣ Ͽ.

? ?

ϰ ִ ڵ ߿ Ｚڵ SM5() SM3() õ 丸 ǥߴ. C 翡 е Ӹ ƴ϶, Űȹ ſ ϰ Ǿ. B SM3 Űȹ Ÿ.

Ｚ 忡 - ⺻ 䰡 ϰ αԸ ϸ C ټ ġ ̱ ؾ ϴ õ ִ. 縦 ؼ ߰ 簡 ڵ ̴.

Ȯ 븮 м ٰ ű 븮 ؼ ü м ʿϴ. 켱 Ｚڵ 븮 ⿡ ִ ؾ ϴµ, 븮 , , Ͱ ּ, ũ, μ, ټ, ¿, Ӵ밡, Ը, ǸŴ, η Ը, , ⵵ ǸŴ, ͵ յǾ ̴.

Ӹ ƴ϶, Ÿ, Ⱓ, Ը 翬 Ǿ ҵ̴. ڵ ſ ġ 簡 ̶ Һڰ 45%̰ ڰ 35% ϰ ִ. 븮 Բ ڵ ΰϰ ϴ , -߰, , ׵ ҵ̳ Ư¡ Ư¡ Ǿ ̴.

 

Ͻ GIS 1( , : ۱Ժ,  2004) ()GIS United ǥ̻ ۱Ժ κи ֽϴ.

"Ͻ GIS 2" 2010 Ϲݱ⿡ Ӱ ǵ Դϴ.

Ӱ δ ̿ ϴ. ۹ Ϻθ ο ó Ͽ մϴ.

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