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9.       - GIS ڵȭ ַ

10.    ſī - BCī gCRM


Ÿ ڵ GIS ַ

ְ ڵ ȸ ϳ ް ִ Ÿ(Toyota) ڵ ū ̴̱. ׸ ι° ū ٷ ȣ̴ֽ. ֱٱ Ÿ ȣֿ 15 ڵ Ǹϸ 20% ϸ 1 ü ߴ.

Ÿڵ ȣ õϿ θ ΰ ȣ 250 ڵ븮(Dealer Network) ϰ ִ. Ÿ ȣֺδ ȿ мϰ Ǹ ϴ -GIS ַ 2001 Ͽ.

Ÿ ¶θνý(Online Mapping System)̶ Ҹ ͳ GIS Ե ̴. GIS ַ ԵDZ ο ִ ð κ ġ ǥ ֿ Ʈ ľ ϰ ɰ ̾.

Toyota Online Mapping System ڵ ý̶ и ϰ ִ. پ , ȸ , α踦 ּȭ(Geo-coding) gCRM Ȱϰ ̿ǰ ִ.

Ư, Ǹ(, , Ʈ), , αƯ, Ͻ Ư ϸ鼭 ڵȭ ý Ŀٶ CRM κ ϱ⵵ ߴ.

 

ο Ȯ

2000 , ȭ ڴٴ ź Zڵ ʰ پ ŭ Ȯϰ ϴ.

Zڵ ߿ ϳ , , 󸶳 ؾ ϴ° Ǫ ̴. ̷ ׽Ʈ ִ ̻ ϴ ãƺ ߴ.

ڵ κ ģ Ұ ؼ ̷. λ꿡 Ȱϴ ڵ ģԵ ڵ Ǹϴ ٴ ̾߱. Ÿڵ ȣֺ ó Ȯϰ еǾ Ÿ ƿ ħ ٺ Ȳ ٸٴ Ư ִ. ̷ ޴ ϳ ֵ ڵ븮 űԿ ĺ ãƺ Ϸ Ʈ Ͽ.

ֵ ڵ ?

Ұ GIS ֵ , α, αе, ڵ븮 ġ ǥϰ ִ. ֵ üα 2003 53̸ 4 ְ ֽ α 29 ̴.

ֵڵ 40̸ ڵ 18, ڵ 11, GMڵ 9, ֿڵ 1 ׸ Zڵ 1 ִ.

ֽ м ⺸ٴ α ڵ Ȱ ϰ ִ ֽ÷ м ϰ Ѵ.

ֽ ڵ 24 (1), (10), (7), GM(5), ֿ(1) ִ. ̹ м Ư ڵ ü F-Inside Ȯϰ ִ гε 3,000 ڷḦ ̿Ͽ.

3,000 гεͿ ߿ Ҵ ڵ ȸ ϰ ִ, 2~3 ڵ Ѵٸ ȸ, ߿ϰ мϿ.

ֽô 19 Ǿ. Ѷ ڶ а , , , ƶ, ֽ ߽ ܰ ܵ, ȣ, ε, 絿 ֿ м ϱ ߴ. ϴ αе ϰ ֵ 󰡺 ֽ ϴ ֿ ð ߵǾ ְ, ȸ纰 ڵ α е ڵ ִ.

α ϱ ؼ ְαе Ͽ GIS ִ α ð ð ȴ.

г м

4 ֽ, , ֱ, ֱ Ͽ гε Ÿ ٴϴ ڵ ޺ 캸Ҵ.

Ÿ ٴϴ ݾ ̰ µ, ֽô 1, 2, ô 1, SUV( ٸ ) 2, ֱ SUV 1, 2, ֱ SUV 1, 2 ߴ.

켼ϰ ɱ SUV ֿǰ ִ. ֽ üδ , , SUV, , ̴Ϲ ̴.

Űȹ 1 ȸ纰 Ͽ. ü ڵ 61.9%, 2 (15.5%) 4 ȣ . ֱ ֱ ȣ ̰ ִ.

 

 

 

 

 

ڵ ֱ 21.1% Ͽ ֱ 13.5% Ͽ ڵ ̷ ־ ̷Ӵ. ÿ ֽÿ Դ.

Zڵ ֵ ü 5.2% GM ȣ . ֽÿ ֵ ü պ 6.1% ̷ ֽÿ ϰ ƴϸ ֽ ü ȣ Ÿ ̰ ִ Ȯ ʿ ̴.

Űȹ ü 2,115 ߿ 110 ǰ ϰڴٰ µ ü ֽÿ ġ ߵǾ ǰ ʿϴ.

ǥ Zڵ ȣ 260 ڸ Ͽ ׸񺰷 з ڷ̴.

, 󵵰 е , 30 20 Ǵ 40 2 ȣ ̰ ִ. ׸񿡼 ֽð 76.2% ٽ ֵ ٸ ȣ ľǵǾ. δ , ڿ, Ÿ.

ֽ е

ֽ αе, Ʈ е, 󰡾ҹе ѷϰ ֽÿ ֽ÷ ѷϰ Ǿ ִ.

ֽ ڵ г ּ ԷϿ е , ֽ αе ξ ġ Ÿ ִ Ϳ ϰ ߴ.

е ǥ ڵȸ ΰǥô ڵ ġ ǥϴ ̰ Zڵ ϰ ֽÿ ִ

ȸ ڵ ΰ?

2~3 ڵ Ѵٸ ȸ縦 ϰڴĴ 2,000 гε GIS е ǥϿ. г ֽÿ ұϰ ֿ Ϻ ϰ ǥǾ ƴ ū ̰ GM 򸮴 ִ.

ֽÿ ̴ Ȱ ϰ ִ Ұ ִ ߰ Ȯؾ ̴. α Ư¡ ִ ľϴ ʿϴٰ ǴϿ.

 

4 Ư¡

    Zڵ : A > B > C
    ڵ
    : C > B
    ڵ
    : B > C
    ڵ
    : D > C > B

A: ð û, û, û, ۱, ȣ ---ְŴ, ֽ ִ Ʈ ̴. α ū Ư¡ ̴ 3~40 αе ٸ Դµ 38.2% B 32.3% Ŀٶ ְ ־ ŷ ռϰ ڵ 3~40 Ӱ ̷ ִ ̴.

B: Ϲ ü 16õ ߿ Ʈ 1,300 10% ġ ϰ ִ. ε巯 Ư¡ 50~60 α 20 α ̴ ȥ 20 50~60 θ𼼴밡 ϰ ִ ̴. Ʈ ֽó ְ ϰ ִ.

C: ֽ ִ α α 55õ, 18õ , 5õ Ʈ ִ ̴. Ʈ 20 55% A 50% ũ.

D: αԸ Ʈ μ 1 Ʈ 45% Ѵ. 20 ̸ Ʈ 52%μ Ʈ ߽, Ǿ Ʈ ݴ ٸ Ͽ ̴.

̷ Ư¡ Ѵٸ ڵ AϿ ʷ Ǹ δ. ׷ٸ A B, C, D ߿ ϳ ϶ ֵ 2ȣ ΰ? гε͸ ٽ ȰϿ (, ) ȣ Ͽ.

? ?

ϰ ִ ڵ ߿ Zڵ SM5() SM3() õ ǥߴ. C е Ӹ ƴ϶, Űȹ ſ ϰ Ǿ. B SM3 Űȹ Ÿ.

- ϰ αԸ ϸ C ټ ġ ̱ ؾ ϴ õ ִ. ؼ ߰ ڵ ̴.

Ȯ м ٰ ű ؼ ü м ʿϴ. Zڵ ִ ؾ ϴµ, , , Ͱ ּ, ũ, μ, ټ, ¿, Ӵ밡, Ը, ǸŴ, η Ը, , ǸŴ, ͵ յǾ ̴.

Ӹ ƴ϶, Ÿ, , Ը Ǿ ҵ̴. ڵ ſ ġ ̶ Һڰ 45%̰ ڰ 35% ϰ ִ. Բ ڵ ΰϰ ϴ , -߰, , ׵ ҵ̳ Ư¡ Ư¡ Ǿ ̴.

 

Ͻ GIS 1( , : ۱Ժ,  2004) ()GIS United ǥ̻ ۱Ժ κи ֽϴ.

"Ͻ GIS 2" 2010 Ϲݱ⿡ Ӱ ǵ Դϴ.

Ӱ δ ̿ ϴ. ۹ Ϻθ ο ó Ͽ մϴ.

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